The impact of corporate reputation on sale prices of products, human resources and crisis encountered was not known in the past. However, at present, we know that corporate reputation directly influences the social and economic activities of organizations. It is very important to manage the reputation without relying on coincidences. Crisis scenarios must be prepared and management requirements before, during and after the process should be known in order to develop the right crisis management plan. As Bahar Unal Communication Consultancy, we provide the advantage of preparedness and organized actions against potential risks through successful crisis management scenarios.
In our country, we observe that political parties and politicians experience great difficulties in expressing and introducing themselves to the public. Unfortunately political communication cannot go beyond short-term and shallow advertisement campaigns with no permanent aspects. However, communication strategies developed for the long-term lead to successful outcomes in political communication. Our goal is to determine the right communication strategies required by the government, political parties, members of parliament, local administrations, candidates and the relevant organizations and assist politicians in introducing themselves to the public correctly.
In the present day, marketing communication has turned into a comprehensive term starting with the specifications and packaging of the product and extending to sales and after sales services involving public relations, advertisements, promotions and individual sales efforts. Therefore, marketing communication elements also refer to product, price, distribution and promotion that are marketing mix elements. For this purpose, Bahar Unal Communication Consultancy assists organizations in developing the right and integral marketing communication strategies required for competitive advantage in the market.
Media relations is one of the main areas of the public relations activities that is essential for brands and enterprises to make difference in their sectors and create awareness among the public. Communication of the right message to the right target population at the right time is only achieved through planned media relations developed within the framework of the codes of conduct and providing added value with the relevant content. As Bahar Unal Communication Consultancy, our goal is to ensure that the outcomes achieved through media relations developed with communication strategies designed in parallel with the business objectives of the brand lead to a perception in parallel with the expectations of all stakeholders.
An organization sharing its financial performance with the social stakeholders create positive influence with respect to the reputation of that organization and strengthens the trust placed in that brand. Both investor relations and public offering process are of great importance for financial communication. It is essential to implement this comprehensive and strategic communication activity involving shareholders and all social stakeholders in accordance with the relevant regulations. As Bahar Unal Communication Consultancy, we embrace the responsibility of assuming an active role in the management of all processes before, during and after the public offering of enterprises and undertake the communication management with the sense of responsibility that is essential for this type of activities.
What is the definition of the right leadership? How to position the leadership profile of the brand in a manner providing positive contribution and adding value to the reputation of an organization? Bahar Unal Communication Consultancy plans many activities such as the right positioning, maintaining the balance of the business and private life, maintaining the balance within the company organization for the purpose of leadership communication adding value to the brand and that does not go ahead of the organization or the brand.
Communication of an organization with its employees is in parallel with its service quality and the perspective. Internal communication processes must be managed properly in order to improve the quality of services or products offered and create customer satisfaction. Employees of an organizations are representatives of that brand and therefore, what they think is very important. Employee profile devoted to the organization and the brand, acting as an ambassador of that brand, having the highest level of satisfaction and drawing attention with accumulated intellectual knowledge should be managed simultaneously with the brand strategies. Bahar Unal Communication Consultancy creates the ideal working environment particularly through its internal communication projects.
As stated by Chandler describing corporate social responsibility as efforts of organizations displayed for measuring the environmental, economic and social impacts created by various activities for the social stakeholders, reducing the adverse effects and implementing projects contributing to the simultaneous development of the society and company, there are numerous social responsibility projects that can be realized by organizations based on their financial power. An organization is responsible against its employees, the society, competitors, supporters, social groups and the nature. Its responsible way of acting is one of the most important factors leading to differentiations in the competition environment. As Bahar Unal Communication Consultancy, our goal is to create a sustainable effect and add permanent value to the society with our corporate social responsibility projects.
Our team developing creative ideas supporting the brand promise in parallel with the corporate culture and values offers event and concept consultancy, production services, logistics services and many other services as added values.
Visual communication is a creative field involving graphics design and digital media design. It consists of numerous services from animations to three dimensional and 2 dimensional works within a comprehensive range that starts on paper and evolves into digital media applications. All requirements are offered in the right manner in collaboration with creative and professional business partners through advertisement, design and corporate identity activities that are essential for the organizations.